Pharmaceuticals and business: what links these, in general, disparate concepts? Where is the line separating the process of drug discovery and economic prosperity? In our ever-changing world blurred and merge the concept of business and, in fact, the production of medicines. Practice shows that no Canadian pharmacy online today can not do without advertising. It is important to not only produce products, but also to show to the consumer: to bring it to market intelligently and with the expectation of the right audience. It is important not to get lost in the market and have a clear idea about his condition. Working with complex and difficult to target audiences - the key to successful marketing. To successfully overcome barriers to the release of a new drug, and when entering a new market, it is necessary to know as much as possible about the consumer. One of the major trends in the market - the search for new audiences, trying to occupy new niches. This is dictated by the market launch preparations narrowly directed action and the desire to expand the market. Here the main thing - to select a group of potential customers, ie, a complex target audience.